Publicity with purpose

Festival and release campaigns measured by what awareness changes.

Discuss a film Approach
Angel Cheng in a leather jacket and violet skirt, standing by a sheer curtain in a teal room
Photo: Tristan Fewings

Approach

Traditional publicity counts

  • Impressions
  • Clippings
  • Reviews

Impact publicity also asks

  • Who needs to see this?
  • What conversations need to happen?
  • How does the way people perceive, understand, or behave need to change?

Like the salt rose, what follows the bloom is as important as the bloom itself.

Black and white photo of Angel Cheng leaning against a sunlit wall in a T-shirt that reads We are the ones we've been waiting for
Photo: Roald Aron

Who It's For

FilmmakersProduction companiesSales agentsDistributorsCommunity venuesMuseumsEducatorsNGOsPublic bodiesImpact producers

Services

Festival Campaigns

Premieres and festival runs

Press Strategy

Built around a film's goals and audiences

Filmmaker Preparation

Briefings and interview support

Distribution and Release

Supporting sales agents, distributors, and exhibitors

Awareness and Advocacy Screenings

Community, education, and outreach

Impact Reporting

What a campaign moved and how it affects a film’s future trajectory

Discuss Your Film

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